Website usability refers to the ease with
which target users are able to access a website, and how easily its web pages can
be navigated. Whether one is redesigning an old website or building a new one,
testing for usability is a vital part of the design process, and involves monitoring
how selected users complete tasks on the website, to get the idea of how
prospective users will interact with the site.
The survey research tool comprises a set of
questions used to access and collect opinions, preferences, and attitudes of
users. With an online survey, a company is able to collect data from broad –
sometimes remote, users, quickly and usually for free or at low cost, compared
to traditional surveys. Data received from the survey are collected, and
depending on the tool, automatically analyzed, which can then be read up on the
dashboards for user experience studies.
Unfortunately, what users say don’t often
totally harmonize with what they do, hence the disparities in results when
survey tool data are compared with those from live usability tests. Poorly
worded questions can influence survey takers’ responses, so also is the length of
survey know to be an issue, as long surveys are known to be a turnoff for test
Google Analytics and Heatmaps are some other means
of accessing how users interact with websites. Google Analytics for one is known
to tell what users are clicking, bouncing off, and converting, and the rate at
which each of such activities is performed. These tools collect a good data on
user experience. So that whenever there are discrepancies in certain activities,
they can be prioritized and worked on accordingly.
In conclusion, the purpose of any ‘website
usability testing’ exercise is to gain insights on the website usage patterns
and preferences of users. Keeping up-to-date on the visitors’ experiences is a
task to be taken seriously as it goes a long way to determining site
functionality and therefore, the success of the company.