The history of branding goes all the way back to the 1800s in the United Stated where farmers would brand their livestock with symbols in order to identify lost animals. Consumer branding started later in the nineteenth centuryTvBR(1 . Personal branding is a relatively new marketing concept and has become more popular since the 1990s. It has become popular because of the rising number of books on the subject, magazines, web sites, and literature about how to brand yourself successfully in a business world. TvBR(2
The term became more popular because of Tom Peters’ article in 1997 called “The Brand Called You”TvBR(3 . Over the past 40 years there has been some changes that led to the emerge of personal branding. The first change started in the 1970s. A lot of people got fired in some of the larger companies in the United States. It showed that being employed didn’t mean a guarantee for a life-long employment. The second change was the new idea that work could be a source of personal satisfaction and meaning. The third and last change has to do with change in technology and the opportunity to share your personal thought throughout various online platforms. (Philbrick)
Rise of freelance economy
As already mentioned, personal branding became popular in the late 1990s to for self-improvement to be successful within corporations.
Everyone has a personal brand, whether you are aware about it or not, because it is also about how others see you. (Philbrick) Having a brand is not enough though, you will need a good marketing strategy to promote yourself and make yourself well-known by other people. (|Karaduman)
Personal branding is not only relevant if you are going to start a business by using your own image but is also helpful to differentiate yourself within organizations when applying for certain positions or assignments (Morgan, 2011). Personal branding can also help you with job applications where you can sell yourself to your potential new employer. In general, personal branding can help you with every type of relationship, whether it is business, family, friends or even romantically. Personal branding varies per person and everyone will have their own rewards and impact (Khedher).