The Extremely concerning though is that this figure

The increased consumption of sugar sweetened beverages(SSB’s) has been proved to have a direct impact on the rise in obesity in adults and children. In households where sugar sweetened beverages are consumed regularly 17% of the daily sugar intake is from these drinks. Extremely concerning though is that this figure rises to 50% in households with children (institute of Fiscal Studies 2016).Worldwide 41 million children under the age of 5 were classed as obese in 2016 and 340 million children and adolescents (Age 5-19) were classed as overweight or obese in 2016. These are extremely worrying statistics with the rate of increasing obesity (having tripled in prevalence from 1975 to 2016) and the associated double burden of disease impacting on a global scale (World Health Organization 2017).Evidence ha shown that the speed at which childhood obesity rates are reaching the same as adults is due to the increased consumption of SSB’s worldwide. The move of SSB’s into the developing world has created a new market place for these products and a new growth are of adult, childhood and adolescent obesity with the double burden of disease in populations least able to cope with the financial impact (Prentice 2006).Sugar tax is one initiative by governments around the world to fight the rising tide of obesity in adults, children and adolescents. The sugar tax is a levy on sugar passed on from the government to the manufacturers of the SSB’s. It is hoped that the 10% increase when passed on either wholly or in part to the consumer will deter them from purchasing the products. It must be said results are encouraging. Governments in Ireland, Brazil, France and the United states have reported significant drops in obesity since the introduction of the sugar tax (Escobar, M et al 2013)..In India, Mexico, Peru, South Africa and Ecuador consumption per person has reduced to between 5 and 38 kilo joules per day. The SSB has in these countries has been replaced predominantly with an increased consumption of milk, tea and coffee (Nakhimovsky, S et al 2016). Because SSB,s have no nutritional value there is no risk of a loss of nutrients and the loss of SSB,s in the diet has not shown an inclination in individuals to replace them with high sugar high fat alternatives (The oxford Martin Programme the Future of Food 2013).In Ireland the sugar tax was introduced in 2011 with predictions of reducing the number of obese adults down by 9,900 and adults classed as overweight by 14,400 (Briggs, A et al 2013).In the United Kingdom the sugar tax is due to be introduced in 2018 at a rate of 20%. The projection is that it will reduce calorie intake by 28 calories per week per person with an additional benefit of raising 275 million pounds a year for the treasury (The oxford Martin Programme the Future of Food 2013).In conclusion introduction of a sugar tax is beneficial in reducing obesity across all age groups alongside increasing revenue for the government. It is also hoped that he introduction of the sugar tax will encourage manufacturers to create healthy alternatives (The oxford Martin Programme the Future of Food 2013).


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