POLITICALMany European travel using Tesla Superchargers.TECHNOLOGICALThe sustainable technology

POLITICALMany countries are friendly towards sustainable brands; therefore, Tesla can strengthen its financial performance by focusing on decreasing carbon emissions. Thus, the company and the drivers have incentives on electric automobiles. The US law also offers a tax credit for the purchase of new qualified plug-in electric drive motor vehicles. In addition, governmental expansion on free trade agreements creates an opportunity for Tesla to expand its operations internationally , proposed in 2013, which is fundamental to the European and U.S. car industries. ECONOMICALThe cost of renewable energy will decrease and will make Tesla’s products more attractive and affordable. Tesla is reducing the cost of batteries . In addition Global economic activity is rising and the level of employment is increasing, this leads to higher spending on goods.Tesla provides workplaces in the US and in the world .SOCIALLow-carbon and renewable energy lifestyles are the two features that influence people to buy sustainable and environmentally friendly products. Tesla’s strength is its focus on a greener, sustainable and more fuel-efficient future. The preference for clean and renewable energy improves the market demand for the company’s electric vehicles and related products. Wealth can be better distributed in developed markets. Tesla has the social benefit willing to fight income inequalities by providing a different range of products, the new electric cars are cheaper and more affordable to everyone.The society can also benefit from electricity and long distance European travel using Tesla Superchargers.TECHNOLOGICALThe sustainable technology segment has an increasing popularity nowadays. Tesla changes its technology and innovates constantly they were the first producer of electric cars that used lithium-ion batteries that are now being innovated.There are growth opportunities for Tesla’s business through automation. All Tesla vehicles will have the hardware necessary to be fully self-driving with fail-operational capability to drive itself safely.  Musk notes that there are plenty of other new software features coming to vehicle owner. LEGALToday it is still illegal to have autonomous cars, Tesla expects that worldwide regulatory approval for self-driving cars will require around 6 billion miles .Tesla has also an opportunity to grow through direct sales, which is allowed in many states in the U.S. However, this external factor is also a threat, considering that other states do not allow direct sales and require dealerships to transact with customers in the automotive market.ENVIRONMENTALBecause of climate changes Tesla can strengthen its position by focusing on energy saving products, sustainability, making the products and the supply chain more energy efficient.In fact, they are producing solar panels and a home Powerwall to charge the electric cars. The Tesla “energy cycle” reduces waste and supports the environment through an energy efficient production


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