NSU found the early 19th century era with

NSU ID : N01829121Name : Jeet FalduElement 2 learning exercises:Misleading Prescription Drug Promotion’My Reflection’1) What did you find most intriguing about the FDA Timeline on the content andsales of drugs? Why?Answer : Before the 19th century, there were very few laws regarding the content and sales ofdomestically produced drugs. The pharmaceutical sales were unregulated. During this timeperiod,I found the early 19th century era with hardly any regulations on the sale of medicalproducts that lead to events like Sulfanilamide tragedy of 1937 as the most intriguing causingdeath of around 100 individuals including children; calling for a very strong need to control andregulate the sales of untested medications giving rise to acts like Food, Drug, and Cosmetics actas such a large number of death caused by a single untested product with no control on it salesseemed shocking and unfair.2) Did you learn anything new about drug promotion? What?Answer : Yes, I learned many new things regarding drug promotion like the ‘Bad Ad Program’whose primary goal is to educate the healthcare professionals and keep primary focus on :a) Identifying the most common types of regulatory issuesb) Ensuring that the drug promotion is accurate : How to identify any misleading claimregarding the safety and efficacy of a particular drugc) Reporting misleading promotionsMoreover, I also became informed regarding the phone number to and email to report anypotential misleading drug promotion. In a nutshell, I learnt that, drug promotional is not like theadvertisement and promotion of any other products, rather its surrounded by a lot of liabilitiesand legal issues. While promoting a drug, it should be focused that all the clinical, chemical andbiopharmaceutical information of the drug should be accurately mentioned including any sideeffect. It was clear to me that Drug promotion is more of an science than an art.3) What did you learn regarding the Science of Influence? How important is thisknowledge as part of the communications process?Answer : I understood the 6 principles of influence that are used to persuade people to buythings.This same principles are used by the salesperson to influence drug sales. I learned thathuman mind is programmed to buy things that are Scarce, those that have a proven social proofof purchase, the things that are promoted by the people we like, the products that have anpositive expert advice associated with their use, the things that someone else gives us as anobligation, and the products that have committed and consistent people associated. As aPharmacist,this knowledge is very important for us a a part of communication process topersuade the healthcare professionals while recommending a particular medications for theirpatients4)Would you submit a complaint about a potential drug promotion issue? Why or why not?Answer : Yes, I will submit a complaint about a potential drug promotional issue. As aPharmacist, it’s our Ethical, Moral, and Legal duty to consider the health of our patients as thefirst priority. If we come across any such drug promotional content which as per our knowledgeprovide misleading information to the healthcare professionals and may endanger the health ofour patients, then we must report it and submit a complaint against it for the interest of ourpatient5) What other question(s) may be pertinent to your reflection?Answer : I have the following questions pertinent to reflection:a) What legal process should the reporter of an potential drug promotion issue expect?b) In General, How long does it take to resolve a particular drug promotional problem?c) Does the reporter of any drug issue get any rewards or compensation for their time usedduring the legal process?  


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