LO. 1 Be able to develop own professional skills1.1 Describe development activities needed to meet development needsNeeded skillsActivities required to meet needsRunning email campaignsUsing Mailchimp while taking directions under supervisionUsing written or visual Mailchimp guidesLearning how to import contacts from our CRM systemLooking at examples of good and bad email campaignsPractising writing high quality, relevant and persuasive copyRunning social media accounts (Twitter, Facebook, YouTube)Obtaining log-in details of existing accounts or creating accountsOptimising details to appear more presentable. This includes naming oneself appropriately, writing a bio, creating a profile pictures & banner etcFinding and creating content to post to keep followers nurtured, interested and aware of the latest offers and newsSearch engine optimisationClosely following SEO related coursework and academy sessionsApplying knowledge to the metadata of the company website and the platforms we regularly use (YouTube, eBay, WordPress etc.)Google AnalyticsTaking the Google Analytics beginners courseSetting up a Google Analytics account with a tracking code linked to the companyLearning the interface and available featuresUsing the software to analyse website and sales performance, including visits, click-throughs, bouncesPay-per-click advertisingResearch PPCTry out PPC with a small budgetLearn to optimise future ads from previous results and experiences1.2 Review feedback from others on performance1.3 & 1.4 Personal goals and planned development activities to meet themGoalExplanationCompany insightI would like to learn exactly how a small e-commerce company functions from start to finish. This includes obtaining supplies, manufacturing, marketing, postage and packaging. I find such information highly valuable as I plan on running my own company in the future. To meet this goal, I plan to be actively observant and inquisitive about how the company functions step by step.Task independenceI want to familiarise myself with the company and my role well as this will enable me to always come up with something useful to do in the marketing side. This would put me in a position where I would learn independence which would help me progress into a more “important” and managerial position.I plan to meet this goal by remembering previous tasks and having a wide mental image of things which need doing instead of asking for a task whenever I finish one. I will also use my own initiative and ever-growing skill set to prioritise tasks.Product familiarisationIn order to provide useful customer support over the phone, email and through messaging on 3rd party selling platforms, I need to familiarise myself with the company’s products and what they do. This will enable me to point potential customers to the right products which can increase sales, trustworthiness and potentially generate long-term customers.My colleagues will take me through all the products and inform me about them. I also plan to create product demonstration content so I will be seeing them in action first hand.Marketing proficiencyI want to gain a higher level of understanding in customer behaviour and how marketing techniques such as design, copy, advertising affect it.I plan to meet this goal by completing relevant coursework within my marketing apprenticeship course to a high standard. This course covers a wide range of marketing elements, tools and techniques and will be sure to set me up with a good foundation of skills.Technical skillsIn addition to general understanding of marketing and how it works, I want to improve on my technical skills such as graphic design, analysis of figures, website administration and similar.I plan to reach this personal goal by creating plenty of content and constantly using analytics to determine what I did well and what I could improve on.LO. 2 Be able to work as a member of a team to achieve defined goals2.1 Organise own time to meet team goalsWorking for a company often involves requirements outside of your own role e.g managing own time to meet deadlines as a whole. An example of a situation where this might apply is when a company plans to release a product at a certain date and each employee must do their part within a timeframe so that other links in the chain (ie. other employees) can carry out their part and meet the deadline successfully. Since I work in an ecommerce company which sells to wholesalers and distributors as well as consumers, I have a responsibility to organise my own time to meet goals besides my own. It is important that I consider everyone involved when doing my tasks and finish them in good time. Good practise in time management will enable us so that we can get products out to our consumers as well as partners who have customers and retailers waiting to receive the products from them.If my role was the first step in manufacturing a product – obtaining supplies, I would consider the following if I had to meet a date goal:Time that it will take to liaise with the supplierHow long it will take for them to pack and dispatch my suppliesThe delivery time; where the supplier is shipping fromTime that it will take to put the supplies together to manufacture our productTime it will take to upload for-sale listings of the product to our website and 3rd party selling platforms such as eBay and AmazonMarketing the product2.2 Behave in a way that accomodates individual team membersIt is important to respect other people’s beliefs and ways of doing things even if you don’t agree with it. This is because in a work setting, issues relating to personality differences pales in comparison to the consequences of failing to achieve an organisation’s general objective due to not accommodating team members equally. It is easy to have less cooperation with colleagues that you are not acquainted with and favor those who you are closer with, however, it is essential to look past differences and consider more important responsibilities, commitment and equality.2.3LO. 3 Understand what is required of professional practise3.1 Describe legal considerations of professional practiseDATA PROTECTION: Almost all companies store or at least use other people’s data in order to function. Data protection is a legal requirement and is extremely important for professional practise. It states that all data should be stored as securely as possible and be disposed of safely as soon as possible.HEALTH AND SAFETY: Health and safety is a serious legal consideration backed up with plenty of legislation that affects the inside and outside of businesses. Examples of internal health and safety requirements includes having fresh air or equipment to protect against polluted air, hard hats in situations where head injury is likely, wires and object under desks and out of the way in office environments, toilet and water facilities. Examples of external health and safety requirements includes environmental friendliness, making sure that danger symbols such as for hazardous or flammable goods take up 15% of the products label. COPYRIGHT AND INTELLECTUAL PROPERTY: Copyright protects people’s intellectual property such as writing, music, visual art etc. Because a lot of protected property (especially photos and music) is publicly available and very easy to download, it is important to avoid using data that belongs to someone else as this is not only unprofessional and bad for PR but is also illegal.COMPUTER MISUSE: In a work settings, computers are provided for a reason and using it for something else, especially if it is unproductive or malicious, is considered computer misuse. Albeit this behaviour cannot be seen publicly and therefore does not directly affect the image of the company, however, it reduces proactivity and is unprofessional.