If actually become very important to Fiji due

If you prefer to drink your water bottled
than you’ve most likely drunk Fiji water or had the urge to, although did it
ever occur to you that it’s actually shipped from the opposite end of the globe
and retails for nearly three times as much as a simple bottle of water. Even
with these facts Fiji water still remains Americas leading imported water and
also despite being packaged in a plastic disposable container manages to
maintain it’s environmentally friendly image. This is due to the company
spending millions pushing its environmental credibility and charity work, which
helps to create this image of an iconic bottle of water, adorn with a cheerful
hibiscus, with everybody, from the Obamas to David Beckham clutching a bottle.


Fiji Water has actually become
very important to Fiji due to it only being a small nation. ‘The total gross domestic
product of Fiji is just $3.7 billion meaning that it’s actually the number one
export of any kind from the country in dollar value and it’s only been around
for a little more than a decade.’ This gives Fiji an awful lot of power with it’s brand
even being featured at the top of the embassy’s home page and on a
postage-stamp series created by the government which features children clutching
the trademark bottles.

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Fiji Water urges consumers to drink their
brand to stop climate change, by making a promise to use at least ‘twenty percent less packaging back in 2010’.
The company also states that the square shape of the bottle makes the product
more efficient during transport, with a top official also claiming that this
unique design allows a bottle of Fiji to look as though it is worth more money,
therefore allowing them to have the power to get people to pay more for their


Overall the Fiji brand certainly gives off
an image of purity, but when you look beyond their tropical bottle label you
begin to see that the company itself may be quite tarnished. Resulting in very few people really understanding the
true impact that comes with buying a plastic bottle of water. There are many
issues with bottled water outside of the Fiji brand, including the fact you’re
paying a premium for something that is in many cases identical to regular tap
water. Also when you consider the massive amounts of non-biodegradable plastic
required for all these billions of gallons of bottled water being consumed each
year, it’s no wonder that it is estimated that ‘by 2050 all the plastic in the world’s oceans will outweigh the fish.’
Bottled water is also up to 2,000 times more energy intensive than just turning
on the tap, due to bottle production alone wasting fifty million barrels of oil
a year. When you also consider the energy needed to process the water, label
the bottles, fill the bottles, seal the bottles, transport the bottles and cool
them prior to sale, you can get an idea of just how harmful something so small
is to our planet.



You will also not find any mention of the
typhoid outbreaks that plague Fijians in their marketing materials, as a result
of the island’s faulty water supplies. Which is ironic because no one on the
opposite side of the globe needs fresh water taken from the Yaqara Valley,
except for Fijian’s. So when Americans and Brits can receive clean water from
Fiji, more simply than the Fijian’s can, (due to only fifty-three percent of
people who live in Fiji not actually having access to safe, clean drinking
water), makes this all seem a tad absurd.  


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