Google began in 1996 as a research project by Larry Page and
Sergey Brin. These two guys are both PhD students from Stanford University. The
Google company was then launched in 1998 to market Google Search and it became
the most widely used web-based search engine. There is a search algorithm call
“BackRub” which was successfully developed by them in 1996. The company
was then moved several times as it getting magnify and finally setting at
Mountain View in 2003. In early stage, this search engine used Stanford’s
website with the domain google.stanford.edu. The domain google.com was then registered
on September 15, 1997. They formally incorporated their company, Google, on
September 4, 1998 in their friend Susan Wojcicki’s garage in Menlo Park,
California. A phase of rapid growth was marked when the company making its
initial public offering in 2004 and quickly becoming one of the world’s largest
media companies. The company launched Google News in 2002, Gmail in 2004,
Google Chrome in 2008, and the social network known as Google+ in 2011 and
others product. Google became the main subsidiary of the holding company,
Alphabet Inc in 2015.
The search engine went through numerous updates in attempts
to combat search engine optimization abuse, provide dynamic updating of
results, and make the indexing system rapid and flexible. Search results
started to be personalized in 2005, and later Google Suggest autocompletion was
introduced. From 2007 Universal Search provided all types of content, not just
text content, in search results.
Google has engaged in partnerships with NASA, AOL, Sun
Microsystems, News Corporation, Sky UK and others. The company set up a
charitable offshoot, Google.org, in 2005. Google was involved in a 2006 legal
dispute in the US over a court order to disclose URLs and search strings, and
has been the subject of tax avoidance investigations in the UK.
The name Google is a variant of googol, chosen to suggest
very large numbers.