Globalization the way that ideas are conceived, created

Globalization is the process in which people, ideas and goods spread throughout the world, stimulating more interaction and integration between the world’s cultures, governments and economies (Rouse, 2018). The importance of globalization is its effect on the way that ideas are conceived, created and delivered in the form of new technology, and how that technology impacts the way businesses function in the global market. Apple Inc. is one of the many companies that are operating on a global level. Their reach and influence has extended to the western hemisphere. So much that many of their product are made in foreign countries and in those countries Apple is the number one employer. All Apple products including the iPod, iPad, iPhone, Apple TV, etc. are examples of the impact of globalization on product/technology origin, design, and implementation (Apple Inc, 2018). Take for example the IPod, one of its most expensive and essential components are supplied by third party companies like Samsung Electronics in Korea, Toshiba in Japan, and Broadcom Corporation in the US provides a multimedia processor (Kabin, 2013). These components are manufactured in various parts of the world like China, Taiwan/Singapore, and Korea. After all of the individual pieces are assembled the final product is brought together and put in shape by a Taiwanese firm named Inventec in China. These are all examples of globalization and show how Apple Inc. utilizes its reach and influence to boost the economies of other countries while providing technological advances to the entire world.  Researchers Kraemer, Dedrick, Linden wrote that at a price of $499 at retailers, Apple retains 30 percent of the sales price. Conversely, 58 percent is taken by Apple when the item is sold at an Apple retail store; the remaining income stream is passed onto the retailers/distributors, everyone that allowed Apple products to be sold in their stores. (Dedrick, Kraemer, & Linden , 2010). Apple Inc. has always been a frontrunner in smart thinking. Steve Jobs introduced the world to the iPhone as a device which is a combination of three distinct individual and separate existing devices of Apple; a widescreen iPod; a revolutionary touch-controlled mobile phone device; and an Internet-connected communication device (Apple Inc, 2018). Apple separated themselves from other mobile phone manufacturers by making their phone fully touch screen and integrated. There were no buttons, there was no menu, and everything was laid out in front of the customer the same as their desktop. This approach was vastly different and what made Apple’s product stand out from other manufacturers like Nokia, Samsung, Blackberry, Motorola and the others. The biggest difference maker was that every thing could be controlled simply with the touch of a finger.  (Apple Inc, 2018).Apple patented Augmented Reality (AR) During March 2013. AR can identify objects in live streaming videos which makes live look-ins more realistic. The way navigation systems on phones work is determined by the level of AR put into it. Some applications have better maps and better views that others and it is due to Augmented Reality. Continuing with their tradition of being the tip of the technological spear, Apple introduced its 7th generation iOS operating system along with OS X Mavericks, the 10th version of Mac OS X, and also a new Internet radio service called iTunes Radio during the Worldwide Developer’s Conference held in June 2013 (Apple Inc, 2018). All of these advances while seemingly small continued to push Apple further up the global charts. By continuing to grow, not only in the field of technology but also in its global influence Apple made itself a household name. Apple acquired Silicon Valley-based mapping company Embark Inc during August 2013. Embark developed free apps for smartphone users, their intent was to create a navigation system for use with public transportation in larger cities in the United States such as Chicago, New York, DC, and Atlanta (Etherington, 2013). In December 2013, the company introduced a technology called iBeacon across 254 stores in the United States. iBeacon can sense a user’s location and then send custom information, from products that the user enjoys to restaurants and landmarks in the area. Imagine walking through downtown Manhattan and all of a sudden a slice of cheesecake shows up on your phone screen because you searched for cheesecake earlier in the day. That is the power of IBeacon. It emits signals to the user’s phone through apps in the form of notifications, informing the user they are in proximity to an item or service that they are interested in (Apple Inc, 2018). Apple is addressing issues with all stakeholders quite well. In 2013, it joined the Fair Labor Association when there was massive public attention given to allegations of extensive working environment problems at its most extensive Chinese private employer Foxconn (Hyatt, 2012).  The staff at FLA put in 3,000 hours investigating three Foxconn factories and surveying more than 35,000 workers (Hyatt, 2012). Apple also conducted an investigation into the claims by sending auditors to three Chinese manufacturing units accused of having deplorable working and living conditions. The investigation concluded that within 12 months, all three factories exceeded the FLA standard of 60 hour work weeks (including overtime) and the legal limits of the Chinese goverenmt which states that 40 hours is a maximum work week and 36 hours is the maximum allowed overtime per month (Hyatt, 2012). Foxconn the single most significant employer in mainland China; employed 1.3 million people. By comparison, worldwide, among corporations, only Walmart and McDonald’s employ more (Merchant, 2017). In 2010, at Longhua one of the factories investigated by the FLA and Apple, assembly-line workers were killing themselves at an alarming rate. One by one, employees were throwing themselves off of buildings, sometimes in the middle of the day, all in displays of desperation – as well as and in protest to the work conditions inside (Merchant, 2017). As stated by Brian Merchant in his book titled The One Device: The Secret History of the iPhone “There were 18 suicide attempts that year alone and 14 deaths. Twenty additional workers had to be talked down by Foxconn officials (Merchant, 2017).” Since then Foxconn has also taken steps to adhere to safety standards while reducing working hours, overtime, and upgrade worker housing and other amenities. This scandal put Apple in a precarious situation and had consumers questioning the tech giant’s ethical practices. It also led to sweeping changes in the company’s management. After this incident, Apple instituted a policy that employees would not work more than 60 hours a week. Any company that did work for Apple that was found to be in violation of these rules would be shut down, and Apple would no longer conduct business with them. Apple’s actions and steps have been welcomed in the industry. They became the first technology company to join the Fair Labor Association. Apple has continued its work with Chinese environmental groups, advocates of labor rights, and has approved for outside monitoring of components suppliers’ manufacturing facility to ensure Apple as well as its global partners are adhering to labor laws. It is all part of globalization, it can provide poor countries, through a combination of foreign capital and technology, a chance to develop economically but also cause jobs to be lost to lower cost countries. It is a fine line that companies have to balance which ultimately comes down to what is more important, morals or bottom line. 


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