Google Think Insights is one of the most critical set of tools that can be used for effective online marketing. This blog brings to light two tools, Display Planner and Search Ads, to understand few of the most important functions of Google Insights. Display Planner is the tool which helps in reaching the target audience by simply feeding in their characteristics, buying behavior, the websites they normally visit or the products they preferably like to buy. By feeding in the demographics and the mentioned data helps companies and business to cater to target audience online.For example, a company wants to achieve a successful ad campaign. They can effectively reach out to their target audience via display planner by simply feeding in information about their potential customer and their interests. It helps in suggesting various websites, mobile applications and video channels for the display online. It is cost and time effective as a company can identify the roots to their target audience and how to communicate with them in the maximum ways. Search Ads on the other hand helps reach a target customer by placing an ad close to relevant Google search results.One can effectively be visible to an audience whenever he or she searches relevantly on Google. It not only creates awareness but also retention time and again. Businesses can reach out to consumers all across the globe via a single platform. It helps increase customer base as millions of people use Google on a daily basis as a search engine. The conclusion is online marketing is getting convenient by each passing day if the business only knows the right tools and how to use it effectively. Google Insights is pure genius.