Back in the 80’s and the 90’s, she was referred to as a sex symbol through her image and songs. The most provocative and most controversial of her work of her career were the Erotica album and the Sex book. She was considered vulgar, rude and trashy. Yet she was rebellious, didn’t care about being judged and owned her sexuality. In an interview with TIME magazine, she suggests her lack of inhibition in “being herself” and her “luxuriant” expression of “strong” sexuality constitute her brand of feminist celebration. Her live performers were injected with sexual and religious themes. She states her work meant to escape definition. “Everything I do is meant to have several meanings, to be ambiguous”. Where she
Her image was tamed in the early 2000s as she became a mom, she notably embraced domesticity and maternity. She was still involved in the industry, but through a political lyrics and artistic stance. That was an important transfer through her career as it was more age appropriate. Yet arguably her work still present resistance to the media and feminism from a sexual point of view defying age and building a new form of feminism in the recent age and time. She re-defined female artists from a new age angle as not complying with the stereotype of ageism. “Is there a rule? Are people just supposed to die when they’re 40?” she asked in a 1992 interview with Jonathan Ross at the tender age of 34, which I watched secretly as my beloved mother did not approve it.
Traditional music analysis fails to explain phenomena like the Madonna phenomenon. But what can be suggested as an input to an understanding of a technical phenomenon such as Madonna is the recognition that she had previously insisted on fully controlling the elements of the production process (from producer, author, and composer to producer and distributor) on the one hand and using the media machine to reshape different perceptions of her personality Either as a normal human being or as an artist. In the first point, Madonna is almost unique (for example, Janet Jackson, who has enjoyed the success of Madonna but has remained faithful to her musical roots in R & B and Hip Hop) in the exploitation of a huge amount of creative energies to around her in helping to promote and disseminate ideas Music can be specific to a particular art or medium, making it part of popular music with unprecedented productivity and global reach. Some critics believe that this talent is one of the main reasons behind Madonna’s success. The second point is Madonna’s trick and skill in exploiting her personal life and public image as an ongoing source, not only to produce the image of a girl who loves sex and believes in freedom of the body, which is at the same time in contradiction with her Catholic beliefs and social values, but also for the constant promotion of her ability to innovate. New copies of themselves can be appropriated and consumed continuously as a result of that regeneration, becoming truly the most self-evident as a subject of consumption as Zygmunt Bauman writes.
She coined her success into 7 phrases clarify her as an accomplished businesswoman and a brand from https://vimm.com/7-marketing-lessons-from-madonna/:
· On thinking big and setting goals: “I’m tough, I’m ambitious, and I know exactly what I want. If that makes me a bitch, okay.”
· On bring your community together: “I am because we are. We all bleed the same colour. We all want to love and be loved”
· On expressing yourself: A lot of people are afraid to say what they want. That’s why they don’t get what they want.”
· On being innovative “I’m always looking for something new: a new inspiration, a new philosophy, a new way to look at something, new talent.”
· On being fearless: “I’ve been popular and unpopular, successful and unsuccessful, loved and loathed and I know how meaningless it all is. Therefore I feel free to take whatever risks I want.”
· On breaking rules: “Better to live one year as a tiger, then a hundred as sheep.”
· On celebrating and having fun: “I laugh at myself. I don’t take myself completely seriously. I think that’s another quality that people have to hold on to… you have to laugh, especially at yourself.”